There’s nothing more oppressive and terrifying than a blank space. (And not just because Taylor Swift might use it to write a song about your relationship.)

Turning your brand-new, totally empty website into an attractive, functioning tool for growing your business is a big task.

You’ve claimed your URL and selected your design. So now what?

Here’s where to start

1. Decide how many pages you will have and what they will be. Home / About Us / FAQ / Services / Online Store and Contact Us are popular choices. Consider a blog or news page where you can provide useful information, press releases, or current events.

2. Gather the photos you want to display. A picture is worth a thousand words (and possibly actual moolah), so finding the right ones is crucial to honing in on your brand.

3. Help visitors find you & get in touch. Prominently post your contact info and link to directions on Google maps if you have a local business. You may also want to create a contact form to make it easy for visitors to reach out. Then, add links to your social media profiles. Communication is key, so use all possible options. Boost engagement by encouraging visitors to follow you.

4. Finally, make sure you include a way for visitors to join your email marketing list so you can follow up and keep in touch.

From there, you can add on important plugins that speak to your specific business (like ones that book appointments or let customers purchase from your site).

Ta-da! You’re now the proud owner of a gorgeous, working website.